Underwear maker Hanes has launched what it claims to be its "most comfortable underwear ever", a cotton-wrapped, tagless creation for men.

The company, which popularised the tagless T-shirt, said the product eliminated the two most common men's underwear-related annoyances, irritating skin indentations and itchy tags.

Its new ComfortSoft Waistband will be available in US department stores as a component of selected briefs, boxers and boxer-brief styles in the Hanes range.

The Hanes brand is manufactured and marketed by Sara Lee Underwear, a division of Sara Lee Corporation.