Men's wear firm Hasbro is launching a range of lightweight denim jeans and shirts under the Basics label.

The Chennai-based company says the new products will use a 9.5oz , and according to Hasbro partner Mr Hanif Sattar, the new line will be positioned as a range of "feather denims".

He said the new range of denim shirts launched by the company differ from conventional denim shirts as they are a blend of nylon and denim.

The company is also expanding its presence in the southern States and plans to open multi-brand outlets in Kerala and Andhra Pradesh in the next few months.