Wheeled footwear maker Heelys has appointed N Roderick McGeachy III, the CEO of Tandy Brands Accessories, to its board of directors.

McGeachy will also serve as a member of the board's audit and compensation committees.

The company said he brings a wealth of strategic consumer marketing and new product development expertise to Heelys, having served as vice president/strategy and business development at VF Jeanswear - where he developed brand, product and segmentation strategies for its $2.9bn Jeanswear coalition and its Wrangler and Lee brands across North and South America.

"We are extremely excited to have Rod join our team. His experience and expertise are perfectly in sync with where we need to go at Heelys," said Tom Hansen, Heelys CEO.

"He is also working his own turnaround at Tandy so he has a great feel for what we're dealing with here"

Last week Heelys said it had swung to a net loss of $1.1m in the third quarter of the year, compared to a profit of $0.8m a year earlier.