Wheeled footwear maker Heelys has appointed Lisa K Peterson as senior vice president and chief financial officer, and named John Benton Price vice president of product.

Peterson brings 28 years of experience in finance and accounting to Heelys, having most recently served as executive vice president and chief financial officer for Friedman's, a jewellery retailer operating more than 450 locations across 22 US states.

As vice president of product, Price will manage product development for Heelys and provide insight into all levels of product technology and innovation.

He has spent the past eight years of his career with Foot Locker where he held various management positions including vice president, divisional merchandise manager for both men's and women's footwear for Foot Locker US, Heelys said.

"Lisa and Ben each bring exceptional and specialised experience and leadership to Heelys," said Don Carroll, president & CEO for Heelys.

"Lisa is a highly accomplished financial executive with a comprehensive background and will be a strategic asset to Heelys' executive team.

"Ben's experience in product development and innovation will be key to the diversification of our product portfolio and to positioning the brand as a leader in youth footwear and healthy, active lifestyles."

Peterson officially joined the company on 7 July and Price officially joined the company on 1 July, a statement said.