Technical sportswear brand Helly Hansen has announced signing a two year sponsorship contract with polar guide Inge Solheim.

Solheim will work alongside the brand to further develop its outdoor business in both the UK and the rest of the world.

He will support the brand by publically promoting and endorsing Helly Hansen apparel at events, and be used in communication strategies. Helly Hansen said that Solheim will work closely with a design team in Norway to assist with ongoing kit development "through extensive testing, honest feedback and ongoing consultation".

Solheim's first official project with Helly Hansen will see him leading injured soldiers and Prince Harry on a five week charity expedition to the North Pole for ‘Walking With The Wounded’.

Emma Russell, UK marketing manager at Helly Hansen, said: "Inge’s passion for living and working in extreme conditions makes him a great fit for the Helly Hansen brand. Everyone from our designers, right through to our retail partners and staff, will benefit from Inge’s invaluable knowledge and understanding of the outdoors."