Hi-Tec Sports USA is to launch its athletic footwear in the US and Canada after signing a licensing deal with Bordan Shoe Company.

Hi-Tec Athletic is well-established in Europe, and believes Bordan has "the appropriate resources" to replicate this success in North America.

Hi-Tec Athletic is being launched for spring/summer 08, and features products for running, trail running, walking and cross training.

Target distribution points include sporting goods, big box/family footwear, and specialty athletic retailers, with orders slated to ship March 2008.

Bill Berta, president of sales and marketing for Hi-Tec Sports USA, says: "Running and cross training product have the most immediate opportunity and promise.

"We have a unique technology in our running styles with 4:SYS and we hope to expand upon that proven technology, bringing something new and advanced to the market."