Hickey-Freeman announced today that it will open its first retail store at 666 Fifth Avenue, New York, in one of the world's premier shopping areas. Currently part of the building's lobby, the site will be converted into the Hickey-Freeman flagship store, with a scheduled opening of Fall 2001.

"We are thrilled to have found the ideal location for the Hickey-Freeman store. Fifth Avenue is the highest profile retail address in the world, allowing us to showcase the Hickey-Freeman collection before a global audience," said Paulette Garafalo, group president and chief operating officer of Hickey-Freeman.

The Hickey-Freeman store will consist of about 4,000 sq ft of retail space. It will display the full range of Hickey-Freeman products, housing the tailored clothing, sportswear, formal wear and dress furnishings collections as well as the Bobby Jones sportswear collection.

The Hickey-Freeman flagship store will be designed by Robert A.M. Stern Architects. Mr Stern is a world-renowned architect whose firm has recently completed projects including the Norman Rockwell Museum in Stockbridge, MA; and the Disney Feature Animation Building in Burbank, CA.

Since 1899, Hickey-Freeman has been a leading purveyor of American luxury apparel. Hickey-Freeman is a subsidiary of Hartmarx Corporation (NYSE: HMX).