• Q1 net loss narrowed to $1.3m from $1.5m
  • Net sales up 7.2% to $21.7m from $20.2m
  • Operating expenses down 3.5% to $9.4m

Bluefly Inc, the online retailer of designer brands, has narrowed its first quarter losses thanks to higher sales and a reduction in operating expenses.

“Our sales were driven by strong growth within our luxury business, which operates at a lower gross margin versus other areas of our business.” explained CEO Melissa Payner.

“As we look ahead, we expect to continue our positive sales performance and improve gross margin as we seek to accelerate the growth of our higher margin apparel categories.”

The company is also preparing to launch Eyefly, a prescription eyewear business, which will help it pursue new growth opportunities.