Lifestyle brand company Tommy Hilfiger may try to take control of its own fortunes in India by taking a majority share in the brand's local business, it has been reported.

According to India's Economic Times, sources had suggested that the company would try to take a 51% share in the brand's local business, currently run by a joint venture involving the Murjani Group and Arvind Mills.

The reports, which were denied by Vijay Murjani, suggest that Hilfiger owner Apax Partners is keen to expand its Asian business by taking the 51% share - the largest possible under India's international investment rules.

The reported move comes after Apax abandoned plans for an IPO for Tommy Hilfiger, thanks to the instability of the financial markets.

The planned IPO, which had been widely predicted for early 2008, has been put off indefinitely to allow market conditions to improve.

Tommy Hilfiger did not respond to requests for comment when contacted by just-style.