Hirsch International Corp, the supplier of equipment, software and support services to the commercial embroidery industry, has named Paul Gallagher as its new president.

Mr Gallagher has been the company's chief operating officer since September 2001, a position he will continue to hold.

The president vacancy was preceded by the move of Paul Levine, a co-founder and previously president of Hirsch International Corp, to the position of CEO of Hometown Threads, Hirsch's expanding embroidery franchise division.

Mr Levine has also accepted the position of vice chairman of Hirsch International, remaining active at the executive level of the parent company.