Hong Kong Fashion Week for Spring/Summer 2002 is to launch a number of new events at this year's show, which is to be held from July 10-13 at the Hong Kong Convention & Exhibition Centre. A highlight this year for Fashion Week, which is organised by the Hong Kong Trade Development Council (HKTDC), is the New Fashion Collection Award. A new design contest for garment companies in the territory, the award is aimed at encouraging more local enterprises to start their own collections and brands by working closely with designers. Models will parade the finalists' stylish collections, which will be assessed on their marketability, creativity, and use of fabrics and technology.