High-street fashion favourite Hennes & Mauritz is to open a store on the trendy Hollywood Boulevard in Los Angeles.

 

Sweden-based H&M will lease the store from real estate investor CIM Group.

 

CIM principal Shaul Kuba said: "Hollywood has the demographics and the appeal as a hip location which is attractive to the H&M customer who wants what's current, trendy, and creating a buzz.

 

"Selecting Hollywood Boulevard signals the renewed attraction of Hollywood as a retail and entertainment destination.

 

"H&M has a tremendous following among young women who want the latest fashions."

 

Hollywood is the second location H&M has leased with CIM Group. Earlier this year it was announced that the retailer plans to open a 12,000-square-foot store in a CIM development on Colorado Boulevard in the bustling Old Pasadena district in 2006.