Swedish group H&M will open its first COS (Collection of Style) brand store in France in the first quarter of 2008.

Located in the centre of Paris, in the rue des Rosiers - known for its fashion boutiques - the store is scheduled to open its doors in March.

Described by as a new fashion concept which "combines the meticulous focus and attention to detail of ready-to-wear design with down to earth pricing", COS was launched in March this year with the opening of a flagship store on Regent Street in London.

It currently has a total of eight outlets with locations also in Germany, Belgium and the Netherlands. A further three stores are set to open this autumn including one in the Danish capital, Copenhagen.