Hennes & Mauritz is thanking the cold weather for the recent upturn in its December sales outlook.

Since colder weather arrived in the last few days Hennes & Mauritz has seen its share price increase by 2.83 per cent at 145.50 and left many predicting strong sales of its winter clothing.

Some analysts however feel that the increase in sales has come too late to rescue the December sales figures, but that H&M may be able too sell of its winter stock if the cold weather continues into the new year.