H&M-owned Cheap Monday has named Carl Malmgren as creative director, succeeding Ann-Sofie Back who has served in the role in a part-time, consulting capacity since 2009.

Founded in 2004, the Swedish jeans wear brand is currently available in 35 countries and around 3,000 stores worldwide.

"It is with sadness that I leave the Cheap Monday team I have worked with so closely for such a long time but Mr Malmgren will be a more suitable candidate for the role as the brand now evolves," says Back.

Malmgren, who was previously responsible for the denim collection, will take up the position on 1 July. He has been with the brand since its launch and was its first customer and employee, working closely alongside its founder Örjan Andersson.

Cheap Monday says the decision to appoint Malmgren was a "natural choice", and it looks forward to taking the next step in its global presence and development.

Earlier this year, parent company H&M revealed it is to launch new brand Arket in early autumn, with the first store earmarked for London and an online roll out in 18 European markets.

H&M to launch new Arket brand amid Q1 profit fall