US retailers can look forward to sales gains of 4-4.5% this holiday season, according to new figures released by Deloitte.

The company’s Retail & Distribution practice is predicting holiday sales of US$963-967bn this Thanksgiving and Christmas, up 4-4.5% on sales during the November to January period last year and on a par with the 4.5% gain recorded then.

“Rising home prices with steady job creation may buoy consumers’ confidence in the economy and create a wealth effect,” said Daniel Bachman, senior US economist with Deloitte.

The company also predicts a 12.5-13% increase in non-store sales, nearly three-quarters of them made online, with additional sales from catalogues and interactive television.

“We anticipate non-store sales growth will continue to surpass overall retail sales growth,” said Alison Paul, vice chairman, Deloitte and retail & distribution sector leader.

“Additionally, shoppers researching their purchases electronically – via their PC, tablet or mobile phone – are increasingly influencing in-store sales, particularly as we see greater integration across retailers’ store, online and mobile channels.”

Mobile-influenced retail store sales are expected to command an 8% share of total retail sales, amounting to $66bn, over the holiday period.