Hookt.com, the hip-hop website, has introduced a back-to-school range to its site.

Hookt aims to become a major urban e-tailer on the Internet with the opening of its e-commerce store, www.hooktstore.com.

Beginning today, Hookt.com will offer an expansive collection of hip-hop fashion selling top name brands including Sean John, Ecko, Enyce, Mecca, Miss Sixty, Phat Farm, Tag Rag, and Triple 5 Soul. When one of the most prominent names in music wanted to launch his collection online were do you think he went? Hookt.com is proud to have been chosen as the exclusive site to roll out the much anticipated Rocawear collection to a worldwide internet audience.

The online premier of Jay Z and Damon Dash's fashion collection will take place on the Hookt.com site this month. Mr Dash commented: "We are extremely excited about making our gear accessible to the rest of the world with one of the hot up and coming sites on the Internet."

"Back-to-school offers Hookt a rare opportunity to reach the millions of hip-hop fans who identify with the movement in apparel and accessories," says Hookt co-founder and chief strategic officer Chas Walker.

The domestic male urban apparel market is estimated to generate $5bn in revenue annually, growing faster than any other apparel category except lingerie - this according to a recent Time Magazine report.

Chas Walker and Peter Griffith understand the value of quality and content in what has become a seriously competitive market. So when it came time to develop their e-tail business they turned to industry veteran Earl Rodney Holman, a specialist in merchandising, marketing, promotion, sales and budget planning.

Previously, Mr Holman's career at Saks Fifth Avenue resulted in effective product launches and revenue building programs for a myriad global brands. His responsibilities as vice president of e-commerce for Hookt will focus on managing the hooktstore site to develop an extensive collection of urban fashion, showcasing top name designers and brands, CDs/vinyl, games and accessories. Holman states, "there's no question that with the growth of e-commerce in general, the hip-hop segment will benefit from a strong e-tail presence and Hookt.com aims to be the best in the field."