UK department store group House of Fraser has expanded into China, opening its first store in the country today (22 December) in a move it says is a "strong finish" to 2016.

The company's newest location is in Sanpower Plaza, in the heart of Nanjing's Xinjiekou, the International Financial Centre, and spans across six floors, trading over 425,000 sq ft of retail space.

Also known as "China's No 1 commercial zone", the area has become an important part of the local shopping culture. Nanjing is the capital of the Jiangsu province in Eastern China and has a total population of 7.2m. It is also a key centre for tourism, with Xinijekou receiving about 500,000 visitors per day with over one million during the holiday and festival periods. The store sits at the centre of the city's transport system and is served by the metro station, with two lines located beneath the store.

House of Fraser Nanjing is set to provide customers with over 300 brands to shop from, including Barbour, Ted Baker, Dyson, Paul & Joe, Nike, Day Birger et Mikkelsen, Dior and Lancôme.

The opening of the store also marks the introduction of a number of new brands to the Chinese market, including Radley, Cambridge Satchel Company, Biba Alexandre of England, Peter Werth, Lyle & Scott, Le Tanneur and D.A.T.E.

"This is a very exciting time for House of Fraser and the opening of the store in Nanjing is a strong way to finish 2016," says Frank Slevin, House of Fraser chairman. "The store has focused on bringing international brands and a premium shopping experience to China. We are confident that our first store will clearly demonstrate the unique status that House of Fraser can achieve in the market, and will be a standout platform for our brand partners."

Last month, House of Fraser confirmed its CEO, Nigel Oddy, is to step down after less than two years in the role.

House of Fraser CEO Oddy steps down