UK department store retailer House of Fraser has appointed Asos's global product and trading director Maria Hollins to the newly-created role of executive director for buying and design. 

Effective 9 May, Hollins will oversee all of the buying and design functions across the business, bringing a more consistent and defined approach to best practice in buying, design and sourcing.

She will also work closely with brand partners to drive growth across all categories. House of Fraser says the new role will allow a more strategic view of space management across its estate. 

"This newly created role will bring together for the first time buying and design functions across the business, allowing a more unified and strategic approach to key trading areas of our business," CEO Nigel Oddy explained. 

With over 25 years of experience in retail and expertise across fashion, multichannel and international markets, Hollins has worked across a variety of different sectors in the industry for companies including Arcadia Group, Whistles and Asos. 

Hollins joined the online fashion retailer in November 2011, after spending 18 years with Arcadia Group working across a number of the company's brands including Dorothy Perkins and Topman. 

In February, House of Fraser said its executive director for clothing and accessories, Jackie Hay, would leave later this year. And last week, the UK department store retailer appointed Dr Dorothy Maxwell to the newly created management role of head of sustainability.

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