Online shoppers visiting the website of HSN, the world's most widely distributed TV shopping network, will be able to 'try on' clothes before making a purchase via a hotlink to the My Virtual Model Experience.

HSN.com is the first Web destination to offer a fully integrated version of My Virtual Model Inc's visualisation and sizing solutions, known respectively as the My Virtual Model Dressing Room and My Virtual Model Fit. Women can build a 3D model of themselves and then see how they look in specific outfits sold on the network. Accurate sizing is guaranteed by matching individual body measurements with various garment specifications.

The simplified sign-in process asks women to provide their own unique information including height, weight, skin tone and hair colour, and measurements such as bust, hip and thigh. Each profile is saved for unlimited repeat use and confidentiality is protected.

HSN.com represents the first deployment of My Virtual Model Inc's fourth generation of photo-realistic 3D bodies, faces and garments, called "E4". Using an intuitive interface, which features separate rows of tops and bottoms, mixing and matching' outfits is fast and easy. The 'Rotate' feature allows women to see what they look like from a 360-degree perspective and the 'Larger View' button provides a closer look at garment design details.

"The HSN.com application represents the most sophisticated deployment of our technology to date," said Louise Guay, founder and executive vice president of My Virtual Model Inc.