• Helena Foulkes as been named CEO of Canadian retailer Hudson's Bay Company (HBC).
  • She replaces Gerald Storch, who stepped down in November after less than two years in the role.
  • Foulkes will join the company on 19 February.

Canadian retailer Hudson's Bay Company (HBC) has appointed Helena Foulkes as its chief executive officer, replacing Gerald Storch, who stepped down in November after less than two years in the role.

Foulkes will join HBC on 19 February from CVS Health, where she served as executive vice president since January 2014, leading the group's strategic vision as well as the operations for all aspects of its retail business.

In her new role, Foulkes will be responsible for HBC's global strategy and operations for all banners, overseeing more than 66,000 associates worldwide across a portfolio of more than 480 stores, related e-commerce platforms, supply chain, logistics and technology. Upon joining, she will also be appointed to HBC's board.

Richard Baker, who has been acting interim CEO, will continue as governor and executive chairman of HBC. He said of the appointment: "Helena is a transformational leader who will invigorate the business with a new perspective as we position HBC for the future. Throughout her 25 year tenure in retail, she has a proven track record of making bold, strategic choices that, at their core, put the customer first and have proven enormously impactful to business success. The board and I are thrilled to have Helena take the helm and bring her invaluable experience to the company."

Prior to joining CVS, Foulkes worked at Goldman, Sachs & Co. and Tiffany & Co. She has received numerous professional honours, including Fast Company's Most Creative People in Business list.