Canadian department store retailer Hudson's Bay Company (HBC) is to open a state-of-the-art, all-channel fulfilment distribution centre in Pottsville, Pennsylvania as part of its digital growth strategy.

The distribution centre will utilise innovative robotic technology to enhance the group's all-channel retailing capabilities, as well as include corporate offices and a photo studio. The 450,000 square foot Pottsville facility will open in July through a phased approach, expanding to 617,500 sq ft by January 2017.

The company says the robotic retail technology is around three-times faster than the typical technology utilised in e-commerce DCs, enabling it to reduce costs while improving output volume and accuracy. It will support all e-commerce fulfilment for Hudson's Bay's Lord & Taylor and Saks Off 5th department store banners.

"At HBC, we are laser-focused on our all-channel strategy, and this investment leapfrogs us to the forefront of internet distribution technology," says Jerry Storch, HBC's CEO. "As we execute on our digital strategy, we continue to invest in innovation that enables us to serve our consumers seamlessly, lead the evolution of trends in the retail industry, and expand our business which creates new job opportunities and investment in the community."