More than half a billion tons of cotton were certified according to the CmiA standard in 2018

More than half a billion tons of cotton were certified according to the CmiA standard in 2018

German clothing firm Hugo Boss has become the latest company to sign up to the Cotton made in Africa (CmiA) initiative with new products using the fibre set to hit the shelves next spring.

"Cotton made in Africa's standard meet our exacting requirements for high-quality, sustainable cotton", says Andreas Streubig, director of global sustainability at Hugo Boss. "Over 40% of the cotton we use is already sustainable, and this partnership will allow us to further increase that proportion, putting us well on our way to reaching at least 90% by 2025".

Comprising around half of all material used by Hugo Boss, cotton plays a significant role for the German fashion company, which has committed to sourcing 50% of its cotton from sustainable production by 2020 and 90% by 2025.

CmiA operates on the principle that partnering retailers and brands pay a licence fee for every product bearing the CmiA label. Income from licensing fees are reinvested in its African project areas where they are used to train cotton farmers in sustainable cultivation methods and basic business administration.

Recent figures from CmiA show more than half a billion tonnes of cotton were certified according to the standard in 2018 – helping to increase the volume of sustainably produced cotton by almost 17% compared with the previous year.