Luxury firm Hugo Boss sees potential in children's fashion and also views China as an important fashion market, chief executive Bruno Saelzer said yesterday (2 November).

His comments came as the Valentino Fashion Group-owned firm raised its 2006 outlook after posting stronger-than-expected third-quarter profits on the back of soaring women's wear sales.

Third-quarter profit jumped by 15% to EUR78.3m, while sales also rose 15% to EUR503.5m.

A 67% rise in sales of the company's women's wear line to €54m boosted overall performance. Men's wear sales increased 12% to EUR403.2m, while sales at Hugo were up 6% to EUR43m.

Speaking to Die Zeit newspaper, Bruno Saelzer said the company was trialling "a major collection" aimed at 2- to 12-year-olds to see if it "would be worth it."

Saelzer also told Die Zeit the firm sees China as an emerging fashion hub and added: "I warn anyone who equates Asia only with a cheap fashion style that there is a long tradition of fashion [in Asia] and that the Chinese can meet the Europeans when it comes to quality.

"Asians have an unbelievable fashion sense. Collections will be more and more influenced by Asia."

He added that there are more Asian models in fashion now than a decade ago.

just-style could not reach a Hugo Boss spokesman for comment.