Hugo Boss, the menswear brand, opened the first of three freestanding stores for women in Paris last week.

The new Boss Women boutique has 1,400 sq ft of retail space and is located in the Palais des Congres shopping centre. The next two shops will open within the week.

Boss Women is planning a serious publicity blitz beginning this week and will include advertisements in the big fashion and lifestyle magazines.

Boss Women, designed by Grit Seymour, made its debut in Milan in October when it showed its spring collection. The company plans for its women's business to match, and possibly surpass, the existing men's business.