Chinese intimate apparel company Shenzhen Huijie Group (Huijie) has implemented a new PLM system to help build a digital platform for its Langerie underwear brand.

The group, which is headquartered in Shenzhen, selected Centric Software's Product Lifecycle Management (PLM) 8 solution.

As a leader in China's undergarment industry, Huijie owns eight different brands, including Maniform, Enweis, Langerie, Sunflora, Coyeee, J.Baschi, Secret Weapon and Tes doux. The brands cover all undergarment categories for women, men and children. Other product offerings include homewear, shapewear, thermal wear, swimwear, accessories and beauty products.

"Establishing the Centric PLM platform enables us to improve our working model and mode of thinking," says Li Wanzhen, general manager of Huijie business department. "What we have gained is not just a system, but a better framework and mindset for work and collaboration, which has greatly improved efficiency."