Ladies' lingerie retailer Hunkemöller has invested in an allocation and replenishment solution to support its goals of delivering a unified customer-centric strategy across every channel.

The retailer, which has more than 800 stores in 23 countries, has selected Logility Voyager Solutions to boost its growing omni-channel operations, with the aim of improving full price sell-through, increase net margin performance, and automating its allocation and replenishment process.

The Logility software will provide the retailer the flexibility to adjust stock levels per store at the product and attribute level. Hunkemöller will also be able to replenish and reserve inventory each night for every location to help prioritise each store's requirements and ensure they are able to meet their financial objectives.

"As a ladies fashion retailer, it is important we stay ahead of the latest trends and ensure our customers are able to purchase the products they want when and where they want them," says Nick Bailey, global merchandising, planning and distribution director, Hunkemöller.

He adds the software suite "will provide superior functionality that will allow Hunkemöller to automate the allocation and replenishment process. In addition, the integrated size and pack capabilities will deliver the ability to allocate based on store need with an accurate combination of pre-pack and bulk stock.

"The advanced capabilities of Voyager Solutions will also provide the visibility and flexibility we need to serve our customers more efficiently."

Logility president, Allan Dow, adds: "Retail continues to evolve rapidly as consumers have more buying options than ever before. It is critical for retailers like Hunkemöller to have the systems and processes in place to ensure the right product is available in the right place at the right time and price to delight their customers."