A master silk tie maker might not be the obvious choice to find out about e-commerce, but Savile Row based Hunters Ties has just joined the Inside UK Enterprise (IUKE) best practice programme to show other British companies how to create a truly interactive business.

Entrepreneurs Martin Brighty and David Fraser Walker set up www.luxuryties.com in 1996 and now have a turnover of £0.25m and a number of celebrities amongst their regular customers. And, as Martin explained: "We joined IUKE to show people that with careful planning it doesn't need to cost a fortune to set up your business on the web."

IUKE is a Department of Trade and Industry (DTI) initiative that offers a networking programme of one-day visits to companies. Funded by the Small Business Service, it is committed to improving performance and aims to increase productivity and help businesses learn from each other through best practice.