Building a Smart Future for Fashion is the focus of the 34th IAF World Fashion Convention

'Building a Smart Future for Fashion' is the focus of the 34th IAF World Fashion Convention

The focus of this year's IAF World Fashion Convention is 'Building a Smart Future for Fashion' – with organisers pointing out that in a world where prices cannot drop much lower, boats cannot go much faster and people cannot work much harder, "improvements are made only when the business is made smarter."

For its 34th annual event, the International Apparel Federation (IAF) will discuss ways the industry can innovate and implement new digital technologies to help raise productivity and profitability.

"Working smarter means using smarter technology, educating ourselves and our people and sometimes changing the way we are organised," say the event's organisers, IAF and Dutch industry association Modint.

The speaker line-up includes executives from Puma, Hugo Boss, the London College of Fashion and LeverStyle, and will cover smart supply chain technologies such as blockchain and RFID; using material smartly in circular fashion; and new and successful business models. There will also be a look at where retail is heading, and implications for apparel manufacturing.

The IAF says this year's theme "remains close to its mission, which is to unite all stakeholders of the fashion and apparel industry from around the world to enable and promote smarter, stronger, more sustainable supply chains."

The global association continues: "Everywhere we look in the supply chain, we feel under how much pressure the apparel industry is working. Smart means a way to break free from the constraints of traditional processes. Smart means speeding up processes in the supply chain by using technology, not working faster. Smart means systemic changes to really enable reuse of materials and less waste. And smart means reaching out to new consumers and creating value by using new sales platforms across the globe."

The conference traditionally brings together around 300 brands, retailers, manufacturers, associations and suppliers to the industry, and this year will take place from 9-10 October at the Crown Plaza Hotel in Maastricht in the Netherlands.

Registration is now open, at the IAF Convention website, where more information can also be found. Click here for details.