International Brand Licensing Plc (IBL) has signed a US license deal for its Admiral sports brand with the Axis Group.

The five-year deal, which covers the football clothing, footwear and equipment categories, will generate minimum royalties of nearly GBP$850,000 during its full term.

IBL chief executive Tony Hutchinson said: "Axis has been the Admiral licensee for Canada since 1994 during which time they have built Admiral into the number-one soccer kit brand in Canada, outselling all the global and specialist competitor brands.

"Axis already has warehousing and distribution facilities based in Atlanta, and the excellent performance playing and training wear so successfully marketed in Canada will have a perfect fit for the huge USA soccer market."

Hutchinson added that the deal "represents a major development" for the brand in North America.

The latest deal follows recent agreements for the UK and Ireland categories of Team Sports Clothing and Equipment and for Admiral in the UK and Republic of Ireland.

Admiral is the official kit supplier to the England and Wales and West Indies Cricket Boards as well as Leeds United Football Club, and is sold at JJB, Asda, JD, Debenhams, and sports independents throughout the UK.