IBrands, a company with a portfolio of brands and licenses in the apparel industry, has taken over operations at Alloy Apparel, an online US fashion brand targeting tall and curvy women.

IBrands' past and present portfolio includes Bebe, BluZen, Blue Desire and Catherine Malandrino. It also designs and manufactures private label sportswear, denim and outerwear out of its Shanghai and Hong Kong offices.

Having recently entered into a similar arrangement with the original founders of Juicy Couture for the LA-centric brand, Pam & Gela, IBrands says it plans to elevate and expand the Alloy Apparel collection in 2020, and will bring design and operational expertise to the Alloy partnership. 

"We live in a country with over 150 million women, but the addressable market for a woman 5'9" to say 6'9" is a tiny fraction," explains Marc Garson, chairman of IBrands. "This is the type of business that could never survive before e-commerce. There simply aren't enough 6'3" women in any town or city to support a physical store. Yet online, we find thousands of customers throughout the US and 30% of our sales are international."