Apparel licensee Icer Brands has chosen to implement Simparel's Enterprise software solution to help streamline operations, improve process controls and support its expansion.

The software solution will be rolled out at Icer's New York headquarters, and replaces its legacy enterprise resource planning (ERP) system. The company hopes a more responsive IT platform will efficiently and effectively support its expansion. Icer will also focus on leveraging Simparel's supply chain management (SCM) capabilities to improve tracking and transparency of global sourcing programmes.

Advanced Warehouse Management (WMS) tools built into the solution will help improve inventory control and distribution processes to speed accurate and timely deliveries to its customers.

"As our business grows so does our need for accurate, timely information," said Icer Brands CFO/COO Max Anteby, adding that the new tool should "give us a significant boost in providing us with greater visibility and control over our key business metrics.

"This, as well as helping us to increase the efficiency of our operations, will allow us better serve our customers and support our continued growth."