iCongo, the e-commerce solutions provider and marketplace for the sporting goods industry, has entered into a three-year strategic alliance with TWIinteractive. Part of IMG, the Mark McCormack Group of Companies - one of the world's premier sports marketing companies - TWIinteractive will exclusively represent iCongo in its establishment as "the leading e-commerce solutions provider with a world class infrastructure and suite of applications to support the first fully functional trading community for the sporting goods industry, using the Internet as a complete electronic sales and procurement system."