Brand marketer Iconix has renewed and expanded its Joe Boxer license agreement with retailer Sears Holdings.

The new agreement will expand the term of the license for three additional years until the end of 2010.

Iconix chairman and CEO Neil Cole said: "We are excited to expand our relationship with Sears Holdings.

"Their merchants have a compelling vision to grow Joe Boxer going forward in both Sears and Kmart, and I am confident that Iconix will be a powerful marketing partner for Sears Holdings helping to drive young customers through their doors and expanding Joe Boxer into an even more powerful lifestyle brand."

Sears senior VP merchandising Peter Whitsett said: "This solidifies Joe Boxer as an important brand in our Kmart stores and gives us the opportunity to launch Joe Boxer within Sears."