realityBUY, a provider of interactive 3D for e-commerce applications, announced today the signing of an agreement with ASP, idealpath Inc, to develop a virtual showroom to be deployed when their new website is launched in September. The project includes the development and deployment of a virtual garment showroom that allows participants to evaluate a garment during the manufacturing process. will use 3D content development software and techniques to develop this web-based application. Users will be able to examine the garment in detail, including the ability to zoom in and out on construction and fabric details as well as having a "close-to-true-life" colour experience, the company claims. When this application is deployed in conjunction with the launch of idealpath's B2B website, it is expected to provide significant value for their customers and greatly enhance the inspection process during production. "We believe there is significant value in providing an online business-to-business marketplace for sellers and buyers in the apparel and textile industries, but this is still a visual industry requiring a level of technical sophistication beyond what has been available to date in an online environment. "Integrating the incredibly realistic 3D visualization offered by with the dynamic communication tools we offer will add significant value to our e-commerce solution and enhance our customers' experience. Frankly, I think this technology will have a revolutionary impact on the B2B apparel marketplace," said idealpath's George Porter.