Trupik Connect uses three-dimensional body-mapping

Trupik Connect uses three-dimensional body-mapping

Apparel shoppers in India will now be able to try garments on “virtually” at home through the launch of a new mobile app that hopes to revolutionise shopping and bridge the gap between in-store and online experiences.

Trupik Connect uses three-dimensional body mapping to show customers exactly how a garment will look on them.

Once downloaded, the consumer needs to go to their nearest listed Trupik’s brand partner outlet, where a 3D camera takes a “perfect-to-the-millimetre measure” for shirts and trousers and creates a 'persona’ that will also have information on his preferences of apparel. He/she can then go back to the comfort of home and shop for shirts and trousers.

At a soft launch in India on Friday, Telangana Government’s Secretary-IT Jayesh Ranjan, told th Hindu: “This is what innovation is about. Unless we master technology, we are going to be left behind.”