French fashion house Scherrer has named Ritu Beri, the first Indian designer to present a couture collection in Paris, as head of its pret-a-porter team.

Beri takes over the section from chief designer Stephane Rolland, who will concentrate on Scherrer's haute couture creations.

The appointment is part of a wider plan by Mounir Moufarrige, chief executive of Scherrer's owner France Luxury Group, to develop the fashion labels run by his business. The group was formed just three weeks ago in collaboration with Scherrer's former chief, Francois Barthes.

Beri, who is in her early 30s, launched her own successful label 10 years ago, setting up boutiques in New Delhi and Bombay. Her styles often exploit rich traditional Indian craftwork and fabrics.