Innovo Group Inc, owner of Joe's Jeans, today said it has elected Samuel J (Jay) Furrow Jr as its chief executive officer and is relocating the company's corporate headquarters from Knoxville, Tennessee to Los Angeles.

Furrow earlier served as president, acting chief financial officer and a director. He succeeds Patricia Anderson-Lasko, who reassumes the role of president, and continues as a director. Ms Anderson, the founder of the company, will continue to be based in Knoxville where the Company's Innovo Inc subsidiary will remain.

Furrow became the company's vice president for corporate development and in-house counsel in July 1998, was elected a director in January 1999, and assumed the role of president in December 2000. He has also served as the company's chief operating officer since April 1999 and its acting chief financial officer since August 2000.