Increasing demand from the fashion, apparel and sewn-products industries across Asia Pacific has prompted the Intentia corporate fashion team to establish a direct presence in Hong Kong and Singapore to focus on serving the needs of the fashion and apparel market across the region. The move will also add further fuel to the supply chain software solution provider's regional growth and expansion.

Speaking about the company's decision to invest in core fashion competency across the region, David Hope, regional director, ASEAN, Hong Kong & Taiwan for Intentia Asia Pacific said: "Despite the economic slow-down in Asia, the year has taken off to a flying start for Intentia with the recent forging of new strategic partnerships and expansion of existing business partnerships. We now have a comprehensive network of over 200 Movex professionals across ASEAN, Hong Kong and Taiwan through five dedicated business partners and one joint venture supported by two principal offices in Singapore and Kuala Lumpur for over 150 customers."

Evolving from an ERP background, Movex Fashion is an enterprise management software designed to meet the specific demands of the fashion industry. It was built from scratch to cater to the unique challenges faced by fashion manufacturers and enables companies to manage and integrate all core business processes - from forecasting, planning and procurement to production, distribution and after sales support.

"In the apparel industry, visibility, control and execution of the supply-chain are crucial to every manufacturer's success. Due to the volatile and cyclical nature of the fashion industry, Intentia's Movex Fashion solution targets hidden constraints that lurk in the supply-chain and integrates various segments of the fashion entity, such as logistics, production, finance, marketing, and administration to intermingle all the areas and places of activities to collaborate into one system. This helps fashion companies to gain better control of the demand and supply-chain, simplify complexity, better manage cash flows, and avoid either over-extending or under-producing," commented Intentia's fashion industry expert, Robert Mckee from the Intentia Fashion Industry Application Centre.

Intentia has also launched cutting edge e-business solutions such as Private Trading Exchanges and Enterprise Business Portals tailored to the needs of the fashion and apparel industry.

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