International Brand Licensing Plc is planning to sell off its Admiral and Muscle Athletic sports and fashion brands and switch its entire business focus onto the medical diagnostics industry. 

Through its Swiss based subsidiary the company currently licenses third parties to manufacture, market and sell products under its sports and lifestyle brands.

Last year it sold the trademark registrations for the Admiral sports brand in Turkey, South Africa and Japan, and earlier this year the rights to the Admiral brand in Australia and New Zealand.  

The board says it now wants to complete its disposal programme and to embark on  a new strategy within the in vitro diagnostic devices market.