Bare Necessities, a US-based Internet retailer of women's intimate apparel, announced today that it has formed a strategic alliance with Easyshop, a European Internet retailer of intimate apparel and hosiery.

This alliance will enable each company to offer its products and services to a wider range of customers, especially customers who live in areas not currently served by each other's websites. Bare Necessities, through its Internet store at, ships to the United States, Puerto Rico, APOs and FPOs, while Easyshop, at, services customers in the UK and Europe.

"This alliance is great news for our European customers and for Easyshop's US-based customers," said Noah Wrubel, CEO of Bare Necessities. "Working with Easyshop will enable us to quickly provide benefits to our European customers, and vice-versa."

"The deal with Bare Necessities is great for our US-based customers and together we can work towards our goals of serving all customers worldwide," said Michael Ross, CEO of Easyshop.

Easyshop had recently completed an acquisition of another US-based Internet retailer of intimate apparel,

Beginning today, the two e-tailers will offer their customers access to an increased selection of intimate apparel in the US and European markets. Bare Necessities and Easyshop will continue to explore opportunities to provide additional benefits to their customers.

About Bare Necessities
Founded in 1967, Bare Necessities is one of the premier retailers for women's brand name intimate apparel. Bare Necessities launched its Internet store at in 1998, and now sells over 250 styles of bras, panties and sleepwear from over 30 leading manufacturers. Based in Newark, NJ, Bare Necessities also operates five retail stores in the Northeast.

Additional information on Bare Necessities, is available by sending emails to

About Easyshop is among the leading Internet retailers of intimate apparel and underwear in Europe. Established by entrepreneurs Daniel Nabbaro and Michael Ross, Easyshop has been trading since June 1999 and offers intimate apparel, hosiery, and men's underwear from over 70 leading manufacturers. Easyshop is based in the UK, and offers its products, gift services, and free shipping to customers throughout Europe.

For additional information on, please contact Ben Hewitt at BHC, t: 020-7405-4041, e: