Invistas Lycra Beauty brand fabrics are now used in denim products

Invista's Lycra Beauty brand fabrics are now used in denim products

US fibre maker Invista has expanded its Lycra Beauty brand fabrics - which are already used in intimate apparel, swimwear and legwear - into denim products. 

According to Jean Hegedus, global director for denim at Invista, the technology behind the Lycra Beauty brand platform makes it possible to quantify and predict a fabric's ability to comfortably shape the body.

"By sourcing fabrics that meet Lycra Beauty brand quality standards, brands and retailers can have the tools to develop garments that provide comfortable shaping, resulting in a high degree of consumer satisfaction," said Hegedus.

A recent Invista study conducted by Strategic Insights showed more than 80% of women across the US, UK, France, Germany and Italy were interested in purchasing denim garments that could shape or enhance their body, and wanted the denim fabric itself to do the shaping rather than wearing a shaping undergarment with their jeans.

To help address these needs, Invista employed a scientific process and body scanning technology to determine the ability of a fabric to provide comfortable shaping. Based on months of testing, the fibre maker developed fabric quality standards. Garments made with fabrics that pass these standards are eligible to carry the Lycra Beauty logo or hang-tag.

The latest Lycra Beauty brand fabrics will be on show at Kingpins Show, which takes place in Amsterdam from 20-21 January.