Cashmere company Dawson International Plc said on Thursday appointed a new Italian design, marketing and commercial team to boost the global development of Ballantyne, its premium cashmere brand.

Alfredo Canessa, who created and developed the global luxury goods business Manifatture Associate Cashmere, will be in charge of the new team and will become chairman of Ballantyne with immediate effect.

Dawson also named Massimo Alba creative director with responsiblility for devising and implementing a new strategic direction for the Ballantyne brand.