UK fashion trade show organiser ITE Moda has formed a joint venture with Entrepot Asia to boost the profile of premium fashion trade show The Hub.

ITE Moda will acquire a 20% share in the event, working with co-founders Peter Caplowe and Richard Hobbs to establish The Hub as "a key date" on the international premium fashion calendar and a platform for brands developing their business in Asia.

The Hub's launch event took place at AsiaWorld Expo, Hong Kong in August this year, featuring around 100 international brands and companies. It is the first trade show in Asia to be dedicated exclusively to branded fashion.

ITE Moda managing director Colette Tebbutt said the investment further highlights its commitment to ensuring future expansion for forward-thinking fashion brands.

"Premium fashion is currently one of the fastest growing areas of the global women's and menswear markets and we look forward to working with those brands who are positioning themselves to take full advantage of this dynamic sector."