J Crew Group Inc yesterday (20 February) opened the first flagship store for its Madewell brand in New York City.

Located in a historic building on Broadway in SoHo, the shop is the seventh for the hip women's specialty retailer.

J Crew Group chairman and CEO Millard Drexler, who owned the Madewell name just before investing in and joining J Crew in 2003, says: "We are literally and figuratively now on Broadway.

"At the end of the day, it's about great style, design and attitude - New Yorkers just get it."

The first Madewell store opened 18 months ago, and sells an assortment of "downtown-chic" essentials for women, including garment-dyed denim, washed Italian leather jackets, bright printed scarves, hand-designed graphic tees and Italian suede boots.