Swedish men's wear company J Lindeberg has formed a joint venture with People's Liberation to operate its brand in the US.

A new company, J Lindeberg USA, LLC, has been set up to market and sell its men's high-end fashion and golf apparel in the country.

The joint venture business will acquire certain assets from J Lindeberg USA, including its accounts receivable, New York retail store, inventory and human capital.

People's Liberation will manage the JV and provide working capital, but J Lindeberg USA and People's Liberation will each own 50% of the joint venture.

J Lindeberg CEO Stefan Engstrom said: "We are pleased to announce this partnership with People's Liberation for the United States market. People's Liberation will bring both additional resources and complementary expertise to our existing US operation and will allow for more focus and faster growth of the J Lindeberg brand."

Johan Lindeberg, the brand's founder and creative director, said: "J Lindeberg was always built with the US market in mind. I am really confident that this joint venture will enable us to to capitalise of the brand awareness and position that we have built the last 12 years as well as create stronger synergies between the group of brands that are now managed under People's Liberation."

"We are excited about adding J Lindeberg USA to our growing portfolio of brands," said Colin Dyne, chairman and chief executive officer of People's Liberation. "This joint venture provides us with an opportunity to build and expand a complementary US business around a super-premium European brand. It also gives us a valuable retail foothold in New York City."

J Lindeberg distributes to more than 25 countries worldwide, with a presence in upscale department stores and golf course pro shops.