Spencelayh will oversee investment in Jaegers mobile and online platforms

Spencelayh will oversee investment in Jaeger's mobile and online platforms

As part of efforts to strengthen its online business, upscale UK fashion brand Jaeger has appointed former Mothercare executive Simon Spencelayh as head of e-commerce.

Spencelayh, who will join Jaeger on 10 April, is expected to oversee investment in the company's mobile and online platforms, as well as drive greater integration between its digital and in-store offer.

He most recently held the same role Mothercare, where he was central to the transformation of its web trading approach and e-commerce profitability. 

In addition, David Hobson has been named creative digital consultant to Jaeger. He will work with Spencelayh to improve the group's website functionality.

Rachel Sullivan, meanwhile, has been appointed e-commerce senior editor, and will work to strengthen Jaeger's online editorial content and social strategy. 

"Jaeger online continues to be a critical area of focus for us as the convergence between our freestanding stores and online business continues," said company CEO Colin Henry.

The appointments comes a week after the upscale fashion brand secured a GBP7.5m (US$12.5m) investment to open new stores, refurbish existing ones, and develop its growing online business.