The Planet women's wear brand has a new brand director after hiring design veteran Jane Stott to reposition the label for a younger market.

Before joining Planet, Stott ran her own agency representing British designers in the USA.

She has worked in the industry for over 25 years, spanning roles in Paris with Hechter, Gucci and Malasey, then at the Arcadia Group, Strawberry Studio, Freemans and Shop Direct, where she was responsible for the introduction of designer brands such as Amanda Wakeley and Ronit Zilkha.

She has previously won the prestigious Designer of the Year award, and has run her own label, selling to the likes of Henri Bendel, Bergdorf Goodman, Harrods and Harvey Nichols.

Jane comments: "For 09 we've put together a fabulous collection that references on-trend looks with a lot more sparkle, glamour and gloss to embolden the Planet look.

"Looking to spring/summer 10 and beyond I plan to take the brand even further in terms of bringing new pieces across the range."

Planet is one of the stable of brands owned by women's wear retailer Jacques Vert.