One of Japan's leading outdoor suppliers, Mont Bell Japan, is opening its first US store this weekend.

US subsidiary, MontBell America Inc, has chosen Boulder, Colorado for the flagship outlet citing the city's worldwide reputation as an outdoor centre for its decision.

The store is a complete outdoor shop and features outdoor apparel, shoes, climbing equipment, stoves, accessories, packs, and sleeping bags.

"We are very excited and proud to be opening our flagship store in Boulder," said Isamu Tatsuno, founder and CEO of Mont Bell Japan. "Our goal is to create MontBell brand awareness in the United States and to provide the highest-quality, most functional products to our US customers."

Founded in 1975, Mont Bell Japan has grown to US$160 million in sales. With 30 of its own retail stores, Mont Bell also sells to 900 leading outdoor specialty stores in Japan.