Department store retailer JC Penney has expanded its global reach as it commenced sales in Korea through its online store and catalogue sales.

According to report by Asia Pulse, the company's JC Penney International Catalogue Korea (JCPICK) is offering customers 83,000 different products in its online store and traditional store based in Seoul.

A spokesman for JCPICK told the news agency: "We are confident the 100-year-old JC Penney will be a sure fire hit in the Korean market, through reliability and reasonable product prices".